[Coin Issue] BlackRock Prepares to Launch Bitcoin ETP in Switzerland

 

BlackRock Prepares for Bitcoin ETP Launch in Switzerland... A Catalyst for Global Cryptocurrency Market Expansion

Bloomberg reports that BlackRock, the world's largest asset management firm, is preparing to launch a Bitcoin Exchange-Traded Product (ETP) in Switzerland. This will mark the first major cryptocurrency investment product debut outside of North America and could potentially hit the market as early as the end of this month.

Why is BlackRock's Bitcoin ETP Important?

✅ Expansion of the Bitcoin Market
BlackRock currently manages $9.5 trillion (approximately 12,600 trillion KRW) in assets. Its recently launched Bitcoin ETF (IBIT) in the U.S. attracted investments totaling $116 billion (about 154 trillion KRW) within just one year. This success is a strategic move to enhance its influence in the European market.

✅ Switzerland as a Cryptocurrency-Friendly Country
Switzerland has maintained a stable regulatory environment for cryptocurrencies over an extended period, creating a conducive atmosphere for companies to confidently launch their products. The current market size for cryptocurrency ETPs in Europe is $17.3 billion (around 23 trillion KRW), relatively smaller than that of the U.S., but with substantial growth potential.

✅ Bitcoin's Uptrend and Trump's Influence
After Donald Trump's re-election, Bitcoin surged, surpassing $109,000 in January and setting a new all-time high. The pro-cryptocurrency policies and regulatory reforms from the Trump administration have captured Wall Street's attention, aligning with BlackRock's movements.

BlackRock's Strategy: Institutional Investors and Bitcoin

🔹 Expanding Bitcoin Investment through ETFs and ETPs
Samara Cohen, BlackRock's Head of ETF Investment, and Jay Jacobs recently stated on the company blog that "the Bitcoin ETP is becoming a very attractive combination for institutional investors."

🔹 CEO Larry Fink's Support for Bitcoin
Larry Fink, CEO of BlackRock, emphasized at the World Economic Forum (WEF) in Davos that “Bitcoin could serve as a hedge against the devaluation of currency,” affirming a positive view of cryptocurrencies' role.

Conclusion: Signaling Expansion of the Global Bitcoin Investment Market

The launch of BlackRock's Bitcoin ETP in Switzerland is likely to bring significant changes to the global cryptocurrency market.

📌 Sustained Bitcoin Bullish Trend Following Trump's Re-election

📌 Offering cryptocurrency products to institutional investors beyond the U.S.

📌 Setting the stage for cryptocurrencies to become firmly established in traditional finance

As the Bitcoin market continues to grow, it is essential to pay attention to how BlackRock's movements will influence transformations in global cryptocurrency investment markets moving forward. 🚀

This article does not constitute investment advice or financial recommendations. Cryptocurrency investments carry high risks, and the responsibility for any investment decisions lies solely with the investor.

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